ARTICLES

The global increase in environmental awareness has led consumers to demand eco-friendly and sustainable products and services. Consequently, companies have embraced green marketing strategies to cater to this eco-conscious market; however, this has led to greenwashing, a troubling phenomenon where companies deceptively portray themselves or their products as more environmentally friendly than they are. Change......

In an age where environmental awareness is on the rise, consumers are becoming increasingly conscious of the products they purchase and the companies they support. Many individuals are keen on making eco-friendly choices to contribute positively to the environment; however, in this pursuit, they often encounter a deceptive practice known as greenwashing, which significantly impacts......