Wrap and the U.K. Plastics Pact
We are a member! And we couldn’t be more excited about this. The UK Plastics Pact is a trailblazing, collaborative initiative that will create a circular economy for plastics. It brings together businesses from across the entire plastics value chain with UK governments and NGOs to tackle the scourge of plastic waste…. P.S. Check out our logo nuzzled up beside Coca Cola:) http://www.wrap.org.uk/content/plastics-pact-members
Over the past 3 years, we have learned so much about the plastic industry and its been a wild ride. Just reading through my older blogs, I’ve realized how much I’ve learned. Last week we met with some of the amazing people at Wrap U.K. and discussed some goals and action plans on plastic waste. It was an information session of ideas going back and forth and it was easy to get excited by what is going on. All we wanted was to be involved in the solution and they happily obliged by allowing us to become a member.
We started Breakdown Plastic Inc. focusing on technology as a solution to plastic waste, and it really is amazing technology. As we met with more and more companies, we realized there is a bigger opportunity and responsibility. Talking to the the Wraps and the Viridors, we realized that there is more work to be done beyond technology. We wanted to be part of the whole picture and not just one aspect of it. Something that had been rattling around the brain of my business partner was ‘education’ and a eco super hero character. The more we talked to people the more that this became increasingly valid. How do we educate the kids….the public on proper recycling and proper waste management? If everyone is so confused on what to do with their trash, is there something we can do? This is what led us to Wrap and the discussions of educations for kids
Schools are already introducing sustainability education, so why not help teachers with the content? I mean, we already have data from some of the most reliable organizations like the Wraps and the Viridors, so maybe we can help? Kids are the future and already the data that is coming out on millennials and how they won’t buy product unless its from a company that is eco focused, is pretty eye opening. Maybe the kids are the answer. We think so and that is where we are headed.