ARTICLES

Greenwashing has become increasingly prominent in today’s advertising techniques and product packaging despite heightened consumer awareness and modern sustainability campaigns. This prominence is especially evident in grocery stores, as recent studies and surveys estimate that roughly 80% of products in these settings utilize some form of greenwashing in their advertising or packaging. To further raise......

To present themselves to consumers as a more environmentally responsible choice, companies of all sizes often engage in greenwashing efforts for their products, services, and reputation. While it may be easy to view greenwashing as one of the many cases of misleading advertising in the world, the reality is that greenwashing is far more harmful......