Greenwashing in Food and Agriculture
In the era of sustainability, many industries, including food and agriculture, are making efforts to minimize their environmental impact; however, as the green movement grows, so does the phenomenon of greenwashing, especially greenwashing in food and agriculture. For brands looking to capitalize on the popularity of eco-friendly lifestyles, it is easier to exaggerate claims or even mislead consumers. That is why Change Plastic for Good is here to help you recognize such attempts.
Misleading Labels
Terms like “natural”, “eco-friendly”, or “green” might seem reassuring, but there is often a lack of clarity about what these terms actually mean. For instance, a product labeled as “natural” might still contain harmful pesticides or be produced in unsustainable ways.
Overemphasizing One Green Effort
A company might heavily market the fact that their product uses less plastic yet overlook the significant carbon emissions resulting from their supply chain. If something claims to be biodegradable, for example, research the extent to which it degrades and under what conditions. Companies like Change Plastic for Good are making strides in producing products like BDP polymer that genuinely accelerate the breakdown process of plastics, leading to reduced landfill waste.
Learn more about greenwashing vs true sustainability.
Ambiguous Claims
Some companies claim to be working towards sustainability without providing concrete details or timelines or how they are actually doing that. Companies genuinely invested in sustainability are often transparent about their practices, offering detailed sustainability reports and insights into their supply chains. Furthermore, brands that are making authentic strides in sustainability will often discuss specifics, innovations, and challenges. They may also collaborate with environmental organizations or invest in eco-friendly technology and research.
Using Imagery to Deceive
Bright green packaging with images of thriving forests or healthy animals can create a perception of environmental responsibility, regardless of the company’s actual practices. Before supporting a brand, take a moment to research its environmental initiatives and history. Public records, customer reviews, and watchdog organizations can be great resources.
The fight against greenwashing begins with informed consumers, and that is one of Change Plastic for Good’s main goals. The more we understand about genuine sustainable practices, the better equipped we are to support authentic green companies and hold others accountable. If you want to join the revolution and fight the good fight, simply fill out our website contact form or give a call at 1-604-619-6616.
