ARTICLES - Category: Greenwashing

To present themselves to consumers as a more environmentally responsible choice, companies of all sizes often engage in greenwashing efforts for their products, services, and reputation. While it may be easy to view greenwashing as one of the many cases of misleading advertising in the world, the reality is that greenwashing is far more harmful......

While greenwashing has always been a common form of advertising and product marketing, it has become exponentially more common over the past decade. From automotive corporations to small food & beverage companies, groups of all sizes and structures are engaging in greenwashing practices to bolster their environmental image in the eyes of consumers. While some......