Greenwashing vs. True Sustainability
In recent years, sustainability has become a buzzword in the business world. Many companies are eager to portray themselves as environmentally friendly, using terms like “green” and “eco-friendly” to attract environmentally conscious consumers; however, not all sustainability claims are created equal. That is why the dedicated team from Change Plastic for Good has put together some information, exploring the difference between greenwashing vs. true sustainability and to provide tips for making informed decisions as a consumer.
Greenwashing: The Problem
The problem with greenwashing is that it can be misleading for consumers. If you are trying to make environmentally conscious decisions, it can be difficult to distinguish between products that are genuinely sustainable and those that are simply using sustainability as a marketing tactic. Greenwashing can also harm the environment by giving companies a false sense of security that they are doing enough to reduce their environmental impact when in reality, they are not.
True Sustainability: The Solution
True sustainability, on the other hand, involves making genuine efforts to reduce a company’s environmental impact and promote sustainable practices. It can include everything from reducing carbon emissions and minimizing waste to using renewable energy sources and promoting ethical supply chains.
Companies that are committed to true sustainability will often go beyond marketing claims and provide evidence to back up their claims.
Read about the most common plastic sustainability myths.
Tips for Identifying Greenwashing
As a consumer, it can be difficult to identify greenwashing; however, there are some tips that can help you make more informed decisions.
1. Look for Third-Party Certifications
Certifications like Fair Trade, USDA Organic, and Energy Star can provide assurance that a product meets certain sustainability standards.
2. Read Ingredient Labels
Check the ingredients to make sure that a product is actually natural or organic, rather than just trusting in marketing buzzwords.
3. Research the Company’s Environmental Track Record
Look for evidence that the company has made genuine efforts to reduce its environmental impact, such as using renewable energy sources or reducing waste. If it is just done for PR purposes, it is a false claim.
4. Be Skeptical of Vague Claims
If a company is making vague or exaggerated claims about its sustainability practices, it may be a sign of greenwashing. Perform a thorough check before making any decisions.
By supporting companies that are committed to true sustainability, you can help promote positive change in the business world. The team at Change Plastic for Good is on a mission to make all plastic completely sustainable by introducing a BDP® polymer that attracts bacteria that will break down plastic waste in landfills and oceans in a couple of years instead of centuries. Get in touch via a contact form on our website.
